Auto Focus Asia - Magazine for the Automotive Industry Leaders


Vinaya Kumar Mylavarapu, Editor

Vinaya Kumar
Mylavarapu
Editor

Management

Leveraging People, Processes, & Technology

For optimal market response

As organisations have grown and evolved, functions within the organisation have expanded and become more specialised. The result has been the unintentional creation of “functional silos” and hierarchical “command and control” organisational structures that pass information sequentially up and through the functions, often becoming untimely, distorted and functionally oriented.

Richard J Sherman, President & CEO, Gold & Domas Research, USA

Richard J Sherman
President & CEO
Gold & Domas Research
USA


Central and Eastern Europe Countries

The next challenge

The article examines critical success factors for Central and Eastern Europe to sustain as a low cost manufacturing base and examines various initiatives to be taken by the industry, labour and government for the industry to continue successfully.

Peter N.C. Cooke 
KPMG Professor of
Automotive Management 
University of Buckingham

Peter N.C. Cooke
KPMG Professor of
Automotive Management
University of Buckingham
UK


Luxury Car Market

German battle on Indian soil

The excitement is getting better and better with the German car makers queuing up some of their hottest models for the Indian consumers.

Omer Ahmed Siddiqui, Assistant Editor

Omer Ahmed Siddiqui
Assistant Editor
Auto Focus Asia


Pragyan Paramita Barik, Editorial Associate

Pragyan Paramita
Barik
Editorial Associate
Auto Focus Asia


India’s luxury car market has tripled over the last five years. The interview also explains its growth potential

Benoit Tiers, Managing Director,  Audi, India

Benoit Tiers
Managing Director
Audi, India


Innovation Management

Qashqai Development at Nissan

With increasing competition and a commitment to its three year plan, Nissan had to carefully consider how it was to deliver its next vehicle; it needed something innovative to revitalise the brand. Read on to know how Nissan developed one of the most successful vehicles in its European history.

Hideto Murakami, Senior Vice President, Research  & Development, Nissan Technical Centre, UK

Hideto Murakami
Senior Vice President
Research & Development
Nissan Technical Centre
UK


Russian Automotive Industry

An overview

Leonid Dolgov, Head of Passenger Car Division, GAZ Group, talks in detail about the opportunities and challenges Russian car market presents.

Leonid Dolgov 
Head of GAZ Group 
Passenger Car Division

Leonid Dolgov
Head of GAZ Group
Passenger Car Division
GAZ Group, Russia

Cover Story

In - Film Placement

The Hollywood Connection

Product Placements in Hollywood are gaining wide appeal in the global auto industry. Car makers, aiming at specific benefits, compete to glorify their brands in popular films. The query remains—Does this persuade movie-goers to buy the car that is being projected in the film?

Roopna Ravindran, Editorial Associate, Auto Focus Asia

Roopna Ravindran
Editorial Associate,
Auto Focus Asia


“Product placement is an integral part of the Audi communication mix.”

Dirk Roeder, International Film Marketing Entertainment and Gaming Audi AG

Dirk Roeder
Head, International Film
Marketing & Entertainment
Audi AG


“Coupled with advertising and marketing, product placement has a very positive impact on sales.”

Bob Witter, Manager, Ford Global Brand Entertainment

Bob Witter,
Manager
Ford Global Brand
Entertainment

Information Technology

AUTOSAR ECUs

Development solutions

This article describes the model-based development of AUTOSAR application software components through the use of ETAS products RTA, ASCET, and INTECRIO.

Nigel James Tracey 
Director - Product Management (Embedded Software) Software Product Group, ETAS

Nigel James Tracey
Director -
Product Management
(Embedded Software)
Software Product Group,
ETAS, UK


Networked Virtual Eniroment Platfrom

For equipment sharing systems of SMEs

Networked Virtual Environment (NVE) provides a low-cost, secure and fast analysis tool, which can be reached with small and medium sized enterprises. This article discusses the development of a general architecture for creating Networked Virtual Environments applicable to equipment sharing systems.

Hamed Farahani
Manesh
Research Assistant
Department of Mechanical
Engineering
EMU, Turkey


Developing Universal Standards for RFID

AIDC (Automatic Identification / Data Collection) standards are more critical today than ever before and non-intuitive human aspects of data collection could prevent us from finding maximal benefits in developing business cases for use of RFID.

Patrick F. King 
Global Electronics
Strategist, Michelin, USA

Patrick F. King
Global Electronics
Strategist, Michelin
USA


On – board Systems

From infotainment to eDucation

The growing satellite navigation systems market provides consumers and content manufacturers with plenty of avenues.

Carsten Leininger 
Managing Director,
PUBLISH GmbH

Carsten Leininger
Managing Director,
PUBLISH GmbH
Germany


Materials

Recycled Plastics

Opportunities and challenges

Recent technology advancements have opened the door for automotive manufactures to seriously consider recycled plastics for new automotive applications.

Darren F Arola, Global Director
Sales and Marketing MBA Polymers, Inc. USA

Darren F Arola
Global Director
Sales and Marketing
MBA Polymers, Inc.
USA


Hybrid Structural Parts

New assembly and improved performance

This article demonstrates the benefits of using glass-reinforced thermoplastic inserts instead of steel inserts and also explains the creation of a new assembly technique for the manufacturing of lightweight hybrid structures.

Ernst Schmachtenberg, Head, Dept. of Plastic Technology, LKT University of Erlangen-Nuremberg, Germany

Ernst
Schmachtenberg
Head, Dept. of Plastic
Technology,
LKT University of
Erlangen-Nuremberg
Germany


Ahmad Al - Sheyyab
Scientific Assistant, LKT University of Erlangen-Nuremberg, Germany

Ahmad Al - Sheyyab
Scientific Assistant
LKT University of
Erlangen-Nuremberg
Germany


Thomas Muller, Research Assistant, Chair of Polymer Technology, LKT University of Erlangen-Nuremberg, Germany

Thomas Muller
Research Assistant
Chair of Polymer Technology,
LKT University of
Erlangen-Nuremberg
Germany


Ines Kuhnert, Head, Thermo Plastic, Processing Dept Chair of Polymer Technology, LKT University of
Erlangen-Nuremberg, Germany

Ines Kuhnert
Head, Thermo Plastic
Processing Dept
Chair of Polymer Technology,
LKT University of
Erlangen-Nuremberg
Germany


High Quality Interiors

The “customer obsession” approach

In recent years, automotive interiors have become very important due to the increasing customer expectations. Customers are increasingly looking for more aesthetical and comfortable interiors and are considering them as one of the important features of a vehicle.

Federica Fino, Vehicle Interiors
& Environment, Centro Ricerche Fiat, Italy

Federica Fino
Vehicle Interiors
& Environment,
Centro Ricerche Fiat
Italy


Diego Marzorati, Project Manager, Vehicle Architecture Dept IVECO, Italy

Diego Marzorati
Project Manager
Vehicle Architecture Dept
IVECO, Italy


Biagio Nicosia, Innovation and Alternative Tractions Dept IVECO, Italy

Biagio Nicosia
Innovation and Alternative
Tractions Dept
IVECO, Italy


Lightweight Metal Matrix Composites

For automotive applications

Light weight engineering by optimised materials and component design is a central challenge in advanced mechanical engineering for automotive applications.

Rainer Gadow, IFKB, Germany

Rainer Gadow
IFKB, Germany


Design and Testing

3D Computer Aided Industrial Design

Demystifying the myths

Understanding cost, quality, benefits and drawbacks associated with 3D computer aided design and the process industrial designers work through can assist in better product development decisions.

James Arnold, Assistant Professor,Industrial Design, Department of Design, The Ohio State University, USA

James Arnold
Assistant Professor,
Industrial Design
Department of Design
The Ohio State University
USA


Redesigning the Product Development Process

As the competitive drives, technologies, and knowledge have increased it is becoming clear that there is no need for the sequential, segmented, build and test aspects of the traditional automotive design and development processes. This article presents a guide to redesigning the product development processes that follows the natural creation phases from inception to realisation.

Mohamed El-Sayed, Professor,
Mechanical Engineering Department and Director, Hybrid Electric Vehicle Integration Laboratory, 
Kettering University, USA

Mohamed El-Sayed
Professor,
Mechanical Engineering
Department and Director,
Hybrid Electric Vehicle
Integration Laboratory,
Kettering University
USA


Engine and Chassis

Chassis Control Systems

Impact on CO2

In view of the growing importance of reducing CO2 emissions, the chassis systems can play an important role in meeting the emission targets.

Peter Miller
Director,
Electrical/Electronic 
Engineering, 
Ricardo ltd. UK

Peter Miller
Director,
Electrical/Electronic
Engineering,
Ricardo ltd. UK


Global Light Vehicle Market

Drivers and technology trends

In view of its ongoing work in the light vehicle powertrain segment, KGP has undertaken a joint research project with J.D. Power Automotive Forecasting to study the technology and production trends in global markets. The article provides the most recent findings of the project.

Alex Woodrow
Director and Head
of Research, Knibb,
Gormezano & partners, UK


Advances in Engine Downsizing Technologies

The article talks about the implications of increasingly expensive oil on automotive offerings in the near terms. The technologies covered in engine downsizing range from simple retrofits like forced induction to combustion engineering changes and hybrid offerings. These are detailed along with insights on how the technological marketplace will be in the future.

Sivam Sabesan
Automotive Tech.
Analyst, 
Frost & Sullivan

Sivam Sabesan
Automotive Tech.
Analyst,
Frost & Sullivan
India


Advanced Diesel Engines

Is gasoline the best fuel?

Conventional diesel fuels are very prone to autoignition. A lot of the expensive technology in modern diesel engines is required to alleviate the effects of this low ignition delay of the fuel in order to promote pre-mixed combustion to reduce smoke and NOx. Gasoline-like fuels, with higher resistance to autoignition are better suited for this type of combustion.

Gautam T Kaighatgi
Principal Scientist, Fuels Technology Group, Shell Global Solutions, UK

Gautam T Kaighatgi
Principal Scientist,
Fuels Technology Group
Shell Global Solutions, UK


Sound Advice

Investigation of Vehicle HVAC Cabin Noise

An investigation of in-cabin noise of vehicles reveals that the design of the HVAC system has a major influence on the vehicle’s in-cabin acoustic performance.

Simon Watkines, Professor, Aerospace, Mechanical and Manufacturing Engineering, Royal Melbourne Institute of Technology University Australia

Simon Watkines
Professor
Aerospace, Mechanical and
Manufacturing Engineering,
Royal Melbourne Institute
of Technology University
Australia


Satya Prasad Mavuri, Research Fellow – AutoCRC Aerospace Mechanical and Manufacturing Engineering, Royal Melbourne Institute of Technology University, Australia

Satya Prasad Mavuri
Research Fellow –
AutoCRC
Aerospace Mechanical and
Manufacturing Engineering,
Royal Melbourne Institute
of Technology University
Australia


Components and Ancillaries

Matrix Infrared Sensor System

To improve in-vehicle climate

The world’s first matrix infrared can estimate each passenger’s thermal condition by sensing passenger’s surface temperature and controls climate condition in the passenger compartment according to the thermal conditions

Takuya Kataoka, Project Manager, Air - Conditioning, R&D Dept DENSO Corporation, Japan

Takuya Kataoka
Project Manager
Air - Conditioning
R&D Dept DENSO Corporation
Japan


Electrical and Electronics

The Value of Voice

Easing access to complex functionality

Recent surveys show that car drivers—private or professional—like to make use of the ever increasing information and entertainment services also in the car. But with traditional graphical user interfaces, these services are likely to be dangerous due to visual distraction.

Bernhard Kämmerer, Head Professional, Speech Processing, Siemens AG, Corporate Technology, Germany

Bernhard Kämmerer
Head Professional
Speech Processing,
Siemens AG
Corporate Technology
Germany


Lutz Leutelt, Consultant Professional, Speech Processing, Siemens AG, Corporate Technology, Germany

Lutz Leutelt
Consultant Professional
Speech Processing,
Siemens AG
Corporate Technology
Germany


Connectivity

Two-way wireless data communications

Automotive industry’s move towards a more comprehensive wireless in-vehicle ecosystem comprising several different platforms has increased the demand for wireless data communications.

Ross A. Caplan 
Sr. Partner Development 
Manager - M2M & 
Wireless Data Solutions, 
Sprint Nextel, USA

Ross A. Caplan
Sr. Partner Development
Manager - M2M &
Wireless Data Solutions,
Sprint Nextel, USA


Production and Manufacturing

EU CO2 Outlook

Meeting the challenge

Driven by the looming CO2 emission standards, technological developments in the European Union are booming. A review of current CO2 proposals sheds some light on the future and also facilitates forecasting the future CO2 market situation and challenges.

Tom De
Vleesschauwer
Associate Director -
Automotive Consulting,
Global Insight Ltd. UK


Air Tank

The new hybrid battery

The Scuderi Air-Hybrid could be the first hybrid system that makes economic sense as it increases power and mileage at a cost of only a few hundred dollars, as compared to an electric hybrid that costs thousands of dollars.

Salvatore Scuderi 
President, Scuderi Group LLC, USA

Salvatore Scuderi
President,
Scuderi Group LLC, USA



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