Auto Focus Asia - Magazine for the Automotive Industry Leaders


Foreword

China's Auto Regulation

A Tightrope Walk

 

Rajeshwer Chigullapalli, Chief Editor

Rajeshwer
Chigullapalli
Chief Editor
Auto Focus Asia

Management

Asia-Pacific Telematics Market

An analysis

The global telematics market has witnessed a radical transformation since its early days in 1990s due to the rapid evolution of the telecommunication industry.

Mike Lee Consulting Analyst

Mike Lee
Consulting Analyst
Frost & Sullivan
Automotive &
Transportation Practice
Asia Pacific


The Perfect Lean Market

The future of automotive manufacturing

Seamless flow of information in a supply chain helps eliminate waste created by fluctuating demand thus creating a perfect lean market.

Terry Onica - Director Automotive QAD Inc.

Terry Onica
Director
Automotive Marketing
QAD Inc


Using Model-Based Design to Streamline Development

Model-Based Design can reduce costs, enable teamwork, and a more efficient development process, leading to a better end-product with a shorter development cycle.

Steve Miller Application Engineer, The MathWorks GmbH, Germany

Steve Miller
Application Engineer
The MathWorks
GmbH Germany


Anatomy of Toyota's Success

Uncovering its hidden sides

Toyota has regarded quality, cost and delivery as cross-functional which requires cooperation among different functions.

Masaki Imai - Founder and Chairman Kaizen Institute Tokyo, Japan

Masaki Imai
Chairman and Founder
Kaizen Institute
Japan


Driving Choice

The evolution of automotive branding in China

The honeymoon is over for the auto companies who have been neglecting brand-building.

Gavin Heron Group CEO, TBWA, China

Gavin Heron
Managing Director
TBWA
China


Jeremy Sy Planning Director, Beijing,TBWA, China

Jeremy Sy
Planning Director
TBWA
China


China's Auto Policy

Structured for success?

China’s automotive regulations could actually undermine the long-term competitiveness of the Chinese automotive industry.

Ronald Haddock - Vice President and Director, Booz Allen Hamilton, Greater China

Ronald Haddock
Vice President and Director
Booz Allen Hamilton
Greater China


Christian Koehler Principal, Booz Allen Hamilton, Greater China

Christian Koehler
Principal
Booz Allen Hamilton
Greater China


Information Technology

Real-time Intelligence from the Plant Floor to the Board Room

Effective Manufacturing Intelligence solutions provide real-time visibility, event management and analytical tools that enhance proactive and predictive control and drive execution.

Cindy Jutras - VP and Service Director Manufacturing Aberdeen Group.

Cindy Jutras
VP and Research
Director Manufacturing
Aberdeen Group


Automatic Code Generation

A cost saving software development method

Model-based development represents a significant change in software coding process.

Christophe Gillet Vehicle Dynamics Team Leader Autoliv Electronics Europe

Christophe Gillet
Vehicle Dynamics
Team Leader
Autoliv Electronics
Europe


Materials

Press Hardening Process of Boron Steel Sheets

New developments

The article describes requirements for crash-relevant components, forming manufacturing methods such as cold and hot forming, as well as possible solutions concerning optimisation of component properties and manufacturing systems.

Prof. Dr. Ing. Ralf Kolleck - Professor for Tools & Forming, GRAZ Technical University

Ralf Kolleck
Professor
Tools & Forming
GRAZ Technical University
Austria

Engine and Chassis

Active Geometry Control System

A new 4WS concept for Hyundai Sonata

The active control of suspension geometry has historically been a challenging perspective for chassis teams of auto makers. The new and revolutionary approach of active geometry control system reinvents the possibilities of rear suspension active toe control.

mt

Unkoo Lee
Senior Vice President
Platform
Development Group


mt

Sangho Lee
Senior Research Engineer
Chassis Platform
Hyundai Motor Company
South Korea


Alexandre Catala - Vehicle dynamics engineer, Idiada

Alexandre Catala
Manager
Vehicle Dynamics
Applus+ IDIADA
Spain


Electric Power Steering

A matter of feeling, a matter of safety

Active Steering Systems are evolving in the direction of giving an increasing support in terms of agility, safety and comfort improvement.

Dr Paolo Martella - Engineer, Fiat Auto SpA

Paolo Martella
Active Steering Systems
Design Responsible
Fiat Group
Automobiles SpA


Advanced Damper Testing for Vehicle Ride Tuning

This article explores the relationship between the damper and its mounting and outlines the objective techniques that would aid product development and benchmarking accuracy.

Paul Brandon Senior Lecturer University of Kingston & Lotus Engineering

Paul Brandon
Senior Lecturer
University of Kingston &
Lotus Engineering


Nigel William White, Executive Engineer, Vehicle Dynamics, Lotus Engineering

Nigel William White
Executive Engineer
Vehicle Dynamics
Lotus Engineering


Interiors and Exterior Systems

Surface Engineering Treatment

Reducing friction losses and energy consumption

Surface Engineering Treatment is a revolutionary technology that could potentially replace existing non-environment friendly coatings.

Lior Ben-Tsur - Vice President, Sales and Marketing Friction Control Solution, USA – Israel

Lior Ben-Tsur
Vice President
Sales and Marketing
Friction
Control Solutions Ltd.
Israel


Components and Ancillaries

Indian Auto Components Industry

Revving up

The Indian auto component industry is one of the front runners for grabbing the global auto component outsourcing market, estimated to be worth US$700 billion by 2015.

Rajeshwer Chigullapalli, Chief Editor

Rajeshwer
Chigullapalli
Chief Editor
Auto Focus Asia


Vinaya Kumar Mylavarapu Editorial Team Member Auto Focus Asia

Vinaya Kumar
Mylavarapu
Editorial Team Member
Auto Focus Asia

Design and Testing

Orchestrating Senses

The art of design

The design needs to be the orchestration of brand immersion and interpretation into a relevant and appropriate form.

Terry Onica - Director Automotive QAD Inc.

Adriana Monk
Chief Designer - Interiors
Jaguar & Land Rover
Advanced Design


Ford Kinetic Design

Visualising energy in motion

With ‘kinetic design’, the Ford of Europe design team has embraced the marque’s core values in an expressive, new design language.

Martin Smith - Executive Design Director Ford of Europe

Martin Smith
Executive Design Director
Ford of Europe



Engineering Services and Outsourcing

Engineering Services Outsourcing to India

India has evolved from being a zone offering cost arbitrage opportunity to a zone offering value.

Krishna Bodnapu vice-president Infotech Enterprises Ltd.Hyderabad

Krishna Bodnapu
Vice President Strategy
Infotech Enterprises
India


Production and Manufacturing

Taking Automotive Safety to a New Level

Traffic crashes can be seen as one of the world’s largest public health problems. Advanced safety technology can help address this problem effectively.

Ulrich Mellinghoff - Vice President, Development & Engineering Safety, NVH, Testing, Mercedes Car Group, DaimlerChrysler

Ulrich Mellinghoff
Vice President
Development &
Engineering Safety NVH,
Testing Mercedes Car
Group DaimlerChrysler



Making Automation Safe or Automating Safety?

Automation and safety have become convergent in the auto market with quality and productivity. This article tries to explore the challenges and the exciting times that lie ahead.

Sundar Balu - Director, Industry Marketing Automotive, Woodhead Industries

Sundar Balu
Director
Global Auto Market
Woodhead Industries
(a division of Molex)
USA


Lean Enterprise Strategy

How to kit

Take a look at how a small team of community college employees have helped to revitalize the production processes of businesses and industries with a focus on how to develop a customised lean implementation plan.

Michael A. Davenport - Director, Center for Lean Excellence Kentucky Community & Technical College System

Michael A Davenport
Director
Center for Lean Excellence
Kentucky Community &
Technical College System


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