Design and Testing

Read how the world's best automobile designs are conceived and developed by the master designers in the automotive industry. Also find the latest developments and applications in automobile testing.

Auto Focus Asia, Issue 3, 2008

Driver-centred Design

Automation in cars is evolving so fast that it threatens to outpace the human's ability to keep up. As the driving task changes, it is more crucial than ever to consider the most important component in the automobile-the driver.

Automotive Design Process

The Consuming Culture

Using semiotic and cultural analysis techniques to anticipate future trends and align automotive design can help serve deep consumer needs.

Improving Automotive Design Process

A new perspective

Our current vehicle design practice is increasingly refined to speed up the project execution and, as a result, many vehicles on our roads today lack in identity and character.

Auto Focus Asia, Issue 2, December 2007

Car Design

Making a difference

David Melvin Wilkie, Design Director, Stile Bertone S.p.A., Italy

New Hierarchical Optimisation Technique

For the vehicle body structure

Takashi Yamamoto, Research Engineer, Integrated CAE Department, Technology Development Division, Nissan Motor Co. Ltd., Japan

Auto Focus Asia, Issue 1, March 2007

Orchestrating Senses

The art of design

Adriana Monk, Chief Designer - Interiors, Jaguar & Land Rover Advanced Design

Ford Kinetic Design

Visualising energy in motion

Martin Smith, Executive Design Director, Ford of Europe